Financial Times this month featured an article entitled “Invasion of the Body Hackers” by April Dembosky. The piece examines the first-ever Quantified Self Conference and the community of users and designers interested in what is referred to as “self-tracking systems.” Dembosky describes this new trend in engineering and design this way:
The concept of self-tracking dates back centuries. Modern body hackers are fond of referencing Benjamin Franklin, who kept a list of 13 virtues and put a check mark next to each when he violated it. The accumulated data motivated him to refine his moral compass. Then there were scientists who tested treatments or vaccines for yellow fever, typhoid and Aids on themselves. Today’s medical innovators have made incredible advancements in devices such as pacemakers that send continuous heart data to a doctor’s computer, or implantable insulin pumps for diabetics that automatically read glucose levels and inject insulin without any human effort.
Today in Silicon Valley, the engineers who have developed devices for tracking their own habits are modifying them into consumer-friendly versions and preparing to launch them on a largely unsuspecting public. Though most people would cringe at the idea of getting a mineral read-out every time they visit the loo, entrepreneurs and venture capitalists see a huge market for consumer-focused health and wellness tools, using the $10.5bn self-help market and $61bn weight loss market as indicators of demand. Self-quantifiers who work at large technology companies such as Intel, Microsoft and Philips are drawing their bosses’ attention to the commercial opportunities. Public health advocates and healthcare executives are starting to imagine the potential the data could hold for disease management and personalised drug development.